Wednesday, November 24, 2004
Getting Emotional About Brands
What role do emotions play in consumer decisions? And what impact do
those emotions have on hard-number business outcomes? Gallup scientists have been wrestling with these questions, and this article reveals six key findings.
http://gmj.gallup.com/content/default.asp?ci=12910
those emotions have on hard-number business outcomes? Gallup scientists have been wrestling with these questions, and this article reveals six key findings.
http://gmj.gallup.com/content/default.asp?ci=12910
